Thermit
Site Admin
Joined: 11 Aug 2004
Posts: 272
|
| Top Ten Mistakes of Shopping Cart Design |
|
|
Great article here. If you operate a shopping cart system you should make sure you go and read the whole article...
http://www.internettg.org/newsletter/dec01/article_chaparro.html
Top Ten Mistakes of Shopping Cart Design
Barbara S. Chaparro , barbara.chaparro@wichita.edu
Software Usability Research Lab, http://www.surl.org/
Ahhh, shopping. Imagine strolling down the aisle of your local store with your shopping cart. You find an item that you want but before you can put it in your cart you have to give your name and other personal information to a store employee! Then, you want to put an item back on the shelf but every time you try, it appears back in your cart! Then you realize that to really get rid of it you have to state "OK, I want zero of this item!"
Chances are if any of these things happened to you in an actual store you would quickly leave your cart behind. However, these are only a few of the things shoppers must face to purchase online. Maybe we shouldn't be surprised that 60 - 75% of shopping carts are abandoned in e-commerce sites (Thumlert, 2001; Gordon, 2000). Have web designers forgotten that the purpose of using the terminology 'shopping cart' is so that users assimilate the behavior of a 'real' shopping cart to a 'virtual' one?
...
Top Ten Mistakes of Shopping Cart Design
1. Calling a Shopping Cart anything but a Shopping Cart.
2. Requiring users to click a "BUY" button to add an item to the shopping cart.
3. Giving little to no visual feedback that an item has been added to the cart.
4. Forcing the user to view the Shopping Cart every time an item is placed there.
5. Asking the user to buy other related items before adding an item to the cart.
6. Requiring a user to REGISTER before adding an item to the cart.
7. Requiring a user to change the quantity to zero to remove an item from the cart.
8. Requiring written instructions to update the items in the cart.
9. Requiring a user to scroll to find an Update cart button.
10. Requiring a user to enter shipping, billing, and all personal information before knowing the final costs including shipping and tax.
|
Sun Aug 29, 2004 12:55 am
|
|
|
UnXpected
Joined: 19 Aug 2004
Posts: 58
|
| Re: Top Ten Mistakes of Shopping Cart Design |
|
|
quote:
Originally posted by Thermit
6. Requiring a user to REGISTER before adding an item to the cart.
But most E-com site need ppls to register so they can save their time in the 2nd visit.
And most shopping cart program have this Mistake  . So wat shopping cart do you recommend ???
|
|
Sun Aug 29, 2004 4:20 am
|
|
|
Thermit
Site Admin
Joined: 11 Aug 2004
Posts: 272
|
Of course you'll want your customers to register, but that step can be saved for right before payment. There is no need to force them to register in order to add an item to their shopping cart.
|
|
Sun Aug 29, 2004 2:14 pm
|
|
|
 
|
|
All times are GMT. The time now is Sat May 19, 2012 8:21 am
|
|
|
|
| |
